CHATGPT ADS

How much do ChatGPT Ads campaigns cost?

The cost of a ChatGPT Ads campaign is made of two separate items, like every advertising channel: the advertising budget, which you pay directly to OpenAI and which depends on the results you get, and the management cost, meaning the work of whoever designs, monitors and optimizes the campaigns.

On the advertising budget side, one figure is fixed: the minimum budget required by OpenAI is 15 euro per day, roughly 450 euro per month. It is the technical threshold below which the platform does not allow campaigns to run. From there upward: how much to invest depends on your market, competition on relevant questions and the goals you set.

With AImpeto the logic is transparent: the quote includes strategic consulting, campaign setup, management and continuous optimization. The advertising budget goes directly to OpenAI and is spent entirely on visibility: no commission on spend, no hidden costs at the end of the month.

Before spending a single euro, we start with an analysis of the questions your market asks ChatGPT and a realistic estimate of expected results: the budget is defined on numbers, not on feelings.

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The 15 euro per day minimum: what it means

The 15 euro per day is the technical minimum set by OpenAI: the platform does not allow campaigns below this threshold. In monthly terms, it means starting from about 450 euro per month of advertising spend, to be considered as an investment in the channel, not a management fee.

It is a threshold designed to guarantee enough data for optimization: below certain volumes, the algorithm cannot collect enough interactions to learn which questions convert. The platform minimum and the statistical minimum, in this case, coincide.

How much to invest above the minimum

The right budget depends on three variables: how many relevant questions circulate on ChatGPT in your market, how much an acquired customer is worth, and how fast you want to collect data. In sectors with high conversation volume, working near the minimum is fine; in narrower markets it pays to concentrate spend on the highest-intent questions.

The recommended calculation works backwards: from customer value and the sustainable cost per result you derive the required budget. It is the same exercise we do in consulting, with your market's real numbers.

Why the channel is (for now) cheap

ChatGPT Ads is a new platform: auction competition is still low, which keeps costs per result below consolidated channels. Those who enter now pay for attention at prices that will hardly be the same two years from now.

The flip side is volatility: formats, rules and volumes evolve quickly. That is why continuous management, with monitoring and adaptation to platform changes, makes the difference between a one-off experiment and a channel that works over time.

Want a ChatGPT Ads campaign managed by pros?

The AImpeto team plans, manages and optimizes your ChatGPT Ads campaigns: consultation and management are included in the cost.

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How much do ChatGPT Ads campaigns cost?