CHATGPT ADS

ChatGPT Ads or Google Ads?

The right question is not which of the two, but in which order and with what weight. The two channels intercept the same buying journey at different moments: Google captures those already searching with precise keywords, ChatGPT intercepts those describing a problem in natural language. They are complementary, not alternative.

The numbers of the choice: Google Ads has enormous volume today but crowded auctions, with cost per click in many sectors above 5-10 euro. ChatGPT Ads has lower volume but still limited competition, a lower cost per result and a fixed entry budget of 15 euro per day set by OpenAI (about 450 euro monthly). For an SMB, it often means: Google for consolidated volume, ChatGPT to grow where it costs less.

A practical fact: many questions users ask ChatGPT are questions that would never generate clicks on Google, because they are too conversational. There are people your business can only reach through the conversational channel.

AImpeto manages both channels: in consulting we analyze where to start based on your market, real costs per result and goals, and we build the advertising strategy on numbers, not on trends.

Want to see AImpeto more often on Google?

Add us to preferred sources: we will show up more often in results and AI Overviews.

The two channels compared, in practice

Volume: Google wins clearly, today. Cost per click: ChatGPT Ads starts lower due to reduced competition. Intent: on Google it is declared in the keywords, on ChatGPT it emerges from the conversation and is often richer. Reachability: on ChatGPT you also intercept users who would never use a search engine for that problem.

The choice depends on where your audience is: the initial consultation measures the real presence of your market's questions on both channels before advising where to invest.

Why start with ChatGPT Ads if you are an SMB

Three concrete reasons: the entry budget is known and fixed (15 euro per day, no surprises); auction competition is low, so the same investment buys more attention; and in many sectors competitors are not there yet, which means you can build presence and data before everyone else.

It is not an invitation to abandon Google: it is the observation that in a new channel those who arrive first pay less and learn faster. When competitors arrive, they will face a year of your optimization.

How they fit in the same strategy

The most effective strategy uses the two channels in sequence: ChatGPT Ads to intercept conversational demand and collect contacts at a lower cost, Google Ads to cover the high-intent searches that already exist. Data from one feeds the other: questions that convert in chat reveal language and needs to use in search campaigns too.

With both channels managed by the same team, budget and messaging coordinate: that is the advantage of not splitting advertising across different providers.

Want a ChatGPT Ads campaign managed by pros?

The AImpeto team plans, manages and optimizes your ChatGPT Ads campaigns: consultation and management are included in the cost.

Request a consultation

ChatGPT Ads or Google Ads?