What is a GEO strategy and how does it work?

What is a GEO strategy and how does it work?

A GEO strategy means designing content that a generative system can understand, select and use as a source. It works by starting from real user questions and turning them into very clear, complete and verifiable answers.

You need precise headings, clear definitions, reliable data, concrete examples and a structure that is easy to read even for an AI model. It is also important to strengthen brand authority with consistent content and recognizable sources. In practice, a GEO strategy does not only chase direct traffic, but visibility inside AI answers.