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Case Studies

Real stories of brands born, transformed, and grown with our method.

How a brand is born: the AImpeto story

From name to logo to website in 24 hours. The human side of artificial intelligence.

Marco and Samantha knew they wanted to create something new — an agency combining marketing and AI automation. But they needed a name. During a session with Claude, the AI suggested the word «impeto» — from Latin impetus, meaning momentum, drive, propulsive force. Marco immediately connected the meaning: impetus is that force that pushes you to act and innovate. By merging AI (Artificial Intelligence) with Impeto, AImpeto was born: artificial intelligence as the driving force for business.

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