What is GEO?
What is GEO?
GEO stands for Generative Engine Optimization. It is the set of techniques used to make content, pages and brands more understandable and citable by AI-based search engines. In practice, the goal is not just to appear among results, but to become a source the AI uses to build its answer. This requires clear text, verifiable data, organized structure and signals of authority.
In short, GEO helps artificial intelligence choose your content as a reliable reference.
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Written by
Marco Modonesi
Co-Founder of AImpeto
SEO and GEO expert with over 17 years of experience in digital marketing. Marco helps businesses get found and cited by artificial intelligence, combining strategy, content and automation.
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